Marketing Digital para Pequenas Empresas

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Com a popularização da Internet o comportamento dos consumidores mudou e por isso as empresas precisam estar onde seus clientes também estão, ou seja, nas redes sociais, no Google e todas as outras ferramentas que a internet junto com o marketing digital pode oferecer.

Mas nem todas as ações de marketing digital são apropriadas para certos tipos de empresas, é muito importante que você saiba quem é seu público e o que ele procura e também estudar o que seria mais apropriado para o modelo e capacidade financeira que a empresa se encontra antes de começar uma estratégia de marketing digital.

Estude seu público-alvo

Você precisa conhecer seu público muito bem, para que seja capaz de lhes oferecer algo que é considerado uma solução para as necessidades deles.

Teste e meça os resultados

Assim como existem várias estratégias de marketing digital, sendo elas o e-mail marketing, marketing de conteúdo, publicidade on-line, SEO, SEM e as publicações em redes sociais, existem várias formas de analisar e medir os seus resultados.

Gere de leads

Investir em base de contatos é essencial para o crescimento de uma empresa. Conteúdos e estratégias que provavelmente irão aumentar a base de leads devem ser criados com frequência.

Tenha um blog com conteúdo estratégico

Ter um blog é uma ótima forma de demonstrar os conhecimentos em seu campo de atuação e melhorar seu SEO (Search Engine Optimization) utilizando as palavras certas, que são chamadas de palavras-chave.

Esteja nas redes sociais

Ter um página no Facebook, ou estrar presente em tantas outras redes sociais existentes é  uma ótima maneira para interagir com seus clientes, melhorar ou pontuar a imagem da empresa, obter feedbacks e muito mais. Vale lembrar que para cada área de atuação existe uma rede social em que se encaixa melhor.

Use e-mail marketing

a estratégia do e-mail marketing é perfeita para quem quer construir um relacionamento mais estreito, solido e duradouro com os clientes. Essa estratégia é ótima para lembrar ao consumidor que sua empresa está presente no mercado com coisas novas, ou anunciar uma promoção e outras atividades da marca.

 

Diretor e Co- Fundador da Mó Digital. Especialista em Marketing de Busca e E-commerce

 

Quem Somos

A Mó Digital é uma agência de Marketing Digital Full Service. Nossa proposta é ser a solução ponta a ponta para empresas que precisam estabelecer ou reforçar sua presença on-line. Por isso, nosso portfólio de serviços se estende desde o entendimento da estratégia de negócio do cliente até o planejamento e execução de ações de Marketing Online e a criação de aplicações para a web, criando aos seus clientes a percepção de retorno sobre o investimento.

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