Marca Kellogg´s abre tweet shop em Londres

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A Kellogg´s abriu hoje, dia 26, em Londres, uma “Tweet Shop”. Localizada no bairro do Soho, a loja foi criada para promover o lançamento da linha Special K Cracker Crisps e permite a compra por meio do Twitter.

Para levar o produto para casa, basta o consumidor fazer uma postagem sobre a Kellogg´s. No local ainda é possível experimentar o cereal e um display mostra, em tempo real, o que está sendo comentado na rede social. A Tweet Shop é temporária e permanece aberta até sexta-feira, dia 28.

Fonte: Mundo do Marketing

Diretor e Co- Fundador da Mó Digital. Especialista em Marketing de Busca e E-commerce

 

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